When you’re running a business and building a successful workforce, culture counts.

Research has told this story time and time again. For example, in one study, 77 percent of workers said they would consider a company’s culture before working there.

Just as your personality defines who you are, your company culture defines what your business stands for. Encompassing your values, mission, vision, and the working environment you provide, culture is what humanizes your brand. And if your culture fails to align with theirs, top talent will go elsewhere.

The Important Role Company Culture Plays in the Workplace

Today’s workforce wants more than just a paycheck.

Make no mistake about it: competitive salaries and benefits are important. But the right cultural fit is right up there regarding factors influencing job candidates’ decisions of where to pursue their careers and employees’ decisions about where to stay.

The benefits of a strong company culture include:

• Higher motivation and engagement: People whose values align with their company’s values are happier coming to work each day. As a result, they’re more engaged, inspired, and productive.
• A stronger sense of community and ownership: When you bring like-minded people together with shared goals, you naturally build a community. Employees feel a sense of ownership – that they’re part of a bigger picture and that their contributions matter. In short, they feel invested and, as a result, they’re more likely to be enthusiastic and loyal, as well as share their positive outlook with others.

Your culture helps drive who you hire.

As important as it is to hire people who have the right skills and experience to fill your open jobs, it’s just as vital to bring in team members who fit your culture. No matter how talented an employee is, if they’re divisive, they can have a serious negative impact on your work environment, other employees’ feelings about your organization, and your overall brand image.

• A winning culture attracts people who are not only good at what they do but also embrace your company’s goals, vision, and mindset. On the flip side, when an employee realizes they don’t fit in, they often end up leaving. And while it’s ultimately for the best, you’re still left with the responsibility and expense of replacing them.
• When selling your organization to potential hires, include a focus on your culture. Along with the other compensation and perks you offer, leave candidates with the feeling that they want to work for you. In other words, help them to feel great about your opportunity and the value they would add if hired.

Want to Learn More? See how KeyHR Can Help Today!

As you build your culture and grow your business and workforce for success, consider partnering with KeyHR. We’re aligned with preferred provider companies to meet all your talent management needs, from sourcing, recruitment, and retention through benefits administration, employee leasing, and payroll and insurance needs. Contact us today to learn more.