It’s a dog-eat-dog-world out there in today’s talent marketplace. Since the global pandemic and ensuing Great Resignation, job seekers have been in control: able to pick and choose where they want to work – and the benefits they’re seeking as they make that decision.

But all is not lost. If you’re realistic and sensible about the benefits you offer, yours can be an A-list company when it comes to hiring the most desired candidates, as well as spreading the word about your brand and reputation as a great place to work.

How Your Company’s Benefits Can Bring in Top Talent

Listen to Your Candidates

There’s no cookie-cutter solution to the best benefits package. Remember, employees and candidates are individual people, with needs and demands all their own. So as you source talent, be prepared to listen to what they want and need when it comes to benefits. Think outside the box and tailor the benefits you offer to each individual.

That being said, some of the leading benefits to keep in mind include the following:

Remote/Hybrid Work Options

For many, working from home was a beacon of hope during Covid-19 – and they don’t want to go back to the way it was before. For others, the perfect balance is working from home just part of the time.

• There are benefits for your company, as well. You cut down on overhead costs by physically downsizing. And, you can draw from a wider talent pool by allowing remote and hybrid work. Plus, you’re likely to improve retention, as employees with a better work/life balance are more likely to stay at your company.

Wellness Programs

Depending on the individual, the right wellness benefits may be a health club membership, coverage of chiropractor visits, or yoga and meditation classes that make for a less stressful work environment or life overall. An Employee Assistance Program (EAP) can also help with a wide spectrum of wellness topics, connecting employees with the necessary resources for whatever challenges they’re currently facing.

Career Growth Opportunities

Research by LinkedIn has shown that a large majority of workers will stay with companies that invest in their careers. So, consider investing in benefits that positively impact your employees’ career trajectories. Offer tuition assistance, as well as tailored learning opportunities for employees. You may also want to offer a learning management system (LMS) built into your HR software.

Flexible or Unlimited PTO

It all comes down to work/life balance. Top performers don’t want anyone micromanaging them in any way, including when they take time off. Benefits including maternity and paternity leave are significant, as many households have both parents working full-time.

Looking to Attract Top Talent? Key HR Can Help!

Key HR is committed to helping you establish the best balance of comprehensive, cost-effective benefits to keep your company competitive as you attract, recruit and retain top talent. We offer professional employer organization (PEO) and other solutions to meet this goal. Contact us today to learn more.